so i think most people who follow films would say Avatar is going to do well but working in the cinema industry nothing is certain, its not the top 10 films that make us the money its the 10 below that, the ones that were not expected to do as well as they did. Now i dont think Avatar was ever going to be in the bottom 10 but it is nice to see how much business the film is doing and not just in Digital 3D but IMAX.
At the moment we have 4 Imax shows a day for about 360 people, every single show has sold out from the 17th and you cant get a ticket till sunday, there are 20 seats left for the 1st show, now that busy.
Go back 5 years and Imax did not do these number, i think its partly down to the change in films but also to the fact people are starting to find out what Imax is and why its a better experience. You do pay extra but even if you take away the massive screen and fantastic sound and real 3D you dont have to sit through adverts and trailer, you walk in, sit down and your film starts, personally i would pay extra for that.
And to go back to an old post about the image not going full screen, not one person has made a complaint about it, think once its on you could not even tell where the screen ends. i love it when people say where is the screen, thats the screen, its at the end, you think its the wall, its the screen.